FELL Marine applauds the Mercury Marine relationship they have fostered with the wins at CES 2021
Saturday 6th of March 21 - 1:03 PM
FELL Marine applauds the Mercury Marine relationship they have fostered with the wins at CES 2021
When you think of CES (Consumer Electronics Show) many people think of gaming systems, home technology improvements, and automotive advances, but the world of outdoor recreation is no longer taking a backseat to advances in electronics. At CES 2021, FELL Marine’s partnership with Mercury Marine, a division of Brunswick Corporation, took center stage as the 1st Mate Marine Safety and Security System was named the CES® 2021 Innovation Awards Best of Innovation Honoree. The 1st Mate Marine System technology won in two categories, earning the Best of Innovation designation in the In-Vehicle Entertainment & Safety category, which is given to the highest rated product in the category.
FELL Marine has been working with Mercury Marine for over two years on the 1st Mate project. This marine system is a comprehensive marine safety and security system that integrates with a boat’s propulsion system through an intelligent hub. Wearable fobs for the captain and passengers link together with the hub and a mobile app. If a passenger goes overboard or a fob signal is lost, 1st Mate distributes an alert and GPS location to connected mobile devices. If the captain fob signal is lost, 1st Mate shuts down the engine(s) and can alert emergency contacts onshore. As a customizable security system, 1st Mate can be programmed to wirelessly lock the engine(s) to prevent unauthorized use.
Fredrik Eriksen, Chief Technology Officer for FELL Marine, expressed his gratitude for this recognition and said that “Fell Marine works hard to improve safety for all mariners and with the Mercury Marine collaboration we at FELL have been able to save more lives in the future.”
“Safety is our number one priority, and this product reflects commitment to the safety of anyone on the water,” says Chris Drees, Mercury Marine President. “System integration and enhanced technology is the future of our industry and we are well positioned to make the boating experience more intuitive and reliable for our customers.”
“We are so excited that 1st Mate won the “Best Innovation” award at CES 2021 for in-vehicle safety systems. This shows that FELL Technology can deliver on innovative solutions that customers demand, and be recognized in an arena that includes the top global automotive and electronics manufacturers, “ says Paul Petani, FELL Marine’s Americas Sales Director.
About CES
The CES Innovation Awards program, owned and produced by the Consumer Technology Association (CTA)®, is an annual competition honoring outstanding design and engineering in consumer technology products across 28 product categories. An elite panel of industry expert judges, including members of the media, designers, engineers and more, reviewed submissions based on innovation, engineering and functionality, aesthetic, and design.
About Brunswick
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and NAUTIC-ON. For more information, visit https://www.brunswick.com.
About FELL Marine Inc.
FELL Marine Inc. is a subsidiary of FELL Group AS. FELL Group AS is incorporated in Norway, and its principal subsidiary is located in the US. FELL, FELL Marine, WiMEA, AutoMOB and UniqueID are trademarks of FELL AS and/or its subsidiaries. Link to 1st Mate at FELL Marine – https://buy.fellmarine.com/collections/1stmate-marine-safety-security-system
Sales inquiries can be directed to Paul Petani, Americas Sales Director, email him at paul.petani@fellmarine.com or call him at 615-337-9103.
